Exploring Influencer Scams and Social Media Fraud through Lily Jean's Case

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The Evolution of Influencer Scams & Social Media Fraud w/ Meredith Lynch

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Exploring Influencer Scams and Social Media Fraud through Lily Jean's Case

Exploring the rise of influencer scams through the story of Lily Jean, exposing fake followers and the repercussions of creating fake personas with discriminatory language.

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Find Meredith's podcast here: https://open.spotify.com/show/498eaXr0N462OoKRSvdyCQ

In this week's episode, I explore some of the most popular ways in which influencers scam their audiences with TikTok star Meredith Lynch! Meredith and I dive into some notable examples, such as fake followers and reviews, crypto pump-and-dump promos, Instagram giveaways, affiliate marketing undisclosure, TikTok Shop, Master Resell Rights (a new MLM-esque scheme), and more.

Timestamps:

6:03 "Fake" influencer Lillee Jean & copyright striking

19:27 Fake reviews

25:40 Marques Brownlee criticised for review being "too honest"

31:33 Undisclosed affiliate links and ads

37:59 Promoting scams: Kenza Cosmetics, gambling mystery boxes & crypto

48:39 TikTok Shop

56:12 Luxury Instagram "giveaways"

1:02:00 Master Resell Rights

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