Exploring the Nuances of Making Money Online and Digital Courses

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The Evolution of Influencer Scams & Social Media Fraud w/ Meredith Lynch

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CHAPTER

Exploring the Nuances of Making Money Online and Digital Courses

Exploring the nuances of making money online, this chapter delves into the parallels between digital product sales and MLMs, emphasizing the importance of hard work and content creation. It cautions against oversimplified views on online business opportunities, highlighting the significance of valuable expertise in digital courses.

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Find Meredith's podcast here: https://open.spotify.com/show/498eaXr0N462OoKRSvdyCQ

In this week's episode, I explore some of the most popular ways in which influencers scam their audiences with TikTok star Meredith Lynch! Meredith and I dive into some notable examples, such as fake followers and reviews, crypto pump-and-dump promos, Instagram giveaways, affiliate marketing undisclosure, TikTok Shop, Master Resell Rights (a new MLM-esque scheme), and more.

Timestamps:

6:03 "Fake" influencer Lillee Jean & copyright striking

19:27 Fake reviews

25:40 Marques Brownlee criticised for review being "too honest"

31:33 Undisclosed affiliate links and ads

37:59 Promoting scams: Kenza Cosmetics, gambling mystery boxes & crypto

48:39 TikTok Shop

56:12 Luxury Instagram "giveaways"

1:02:00 Master Resell Rights

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