Influencers and Scams: A Look at Misleading Promotions

The chapter delves into the controversy of influencers promoting scams, citing examples of high-profile YouTubers endorsing fraudulent brands and cryptocurrency schemes. It explores the backlash and ethical concerns surrounding influencer marketing, highlighting the financial motivations and deceptive tactics used in such promotions. The discussion also evaluates the negative impact of live shopping experiences on platforms like TikTok and the shift towards monetization that has led to questionable practices and less engaging content.

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