The Evolution of Affiliate Marketing Disclosure in Influencer Content

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In this week's episode, I explore some of the most popular ways in which influencers scam their audiences with TikTok star Meredith Lynch! Meredith and I dive into some notable examples, such as fake followers and reviews, crypto pump-and-dump promos, Instagram giveaways, affiliate marketing undisclosure, TikTok Shop, Master Resell Rights (a new MLM-esque scheme), and more.

Timestamps:

6:03 "Fake" influencer Lillee Jean & copyright striking 

19:27 Fake reviews 

25:40 Marques Brownlee criticised for review being "too honest" 

31:33 Undisclosed affiliate links and ads

37:59 Promoting scams: Kenza Cosmetics, gambling mystery boxes & crypto

48:39 TikTok Shop

56:12 Luxury Instagram "giveaways"

1:02:00 Master Resell Rights

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Souces: 

https://www.youtube.com/watch?v=9siWA2ACDlQ 

https://www.youtube.com/watch?v=ntHTFELmDHs 

https://www.youtube.com/watch?v=IHifwwHVdUw 

https://www.reddit.com/r/BeautyGuruChatter/comments/c95kgq/a_discussion_of_lillee_jean/ 

https://www.youtube.com/watch?v=CL3sTBYIGT0   

https://www.youtube.com/watch?v=LJzlYuodd2k 

https://www.reddit.com/r/TikTokCringe/comments/181wwzb/tiktok_shops_are_getting_shut_down_due_to/ 

https://www.mediamatters.org/tiktok/tiktoks-new-shopping-feature-selling-users-everything-weight-loss-pills-diy-lipo-injections 

https://www.reddit.com/r/SBCGaming/comments/17nskf2/got_scammed_from_a_tiktok_shop/ 

https://www.youtube.com/watch?v=ntg2XAHByBE&ab_channel=YouTubeMovies 

https://www.youtube.com/watch?v=KGHwxaSRpPU&ab_channel=tiffanyferg 

https://centennialworld.com/influencers-promoting-cryptocurrency/ 

https://centennialworld.com/faze-clan-removes-suspends-members-cryptocurrency-pump-dump-scams-faze-kay/ 

https://www.businessoffashion.com/articles/beauty/beauty-reviews-were-already-suspect-then-came-generative-ai/  

https://centennialworld.com/the-demise-of-online-product-reviews-from-shady-influencer-practices-to-ai-generated-content/ 

https://www.youtube.com/watch?v=__9GGtX7VVg&t=600s&ab_channel=CCSuarez 

https://www.youtube.com/watch?v=OB-HK43NjN4&ab_channel=HannahAlonzo 

https://medium.com/@mocce519/unlocking-success-roadmap-to-riches-with-master-resale-rights-mrr-db365a672406#:~:text=That's%20why%20they've%20priced,keep%20100%25%20of%20the%20profits