The Evolution of Affiliate Marketing Disclosure in Influencer Content

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The Evolution of Influencer Scams & Social Media Fraud w/ Meredith Lynch

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The Evolution of Affiliate Marketing Disclosure in Influencer Content

Exploring the journey from undisclosed to disclosed affiliate marketing, discussing the challenges, ethics, and evolving guidelines in influencer brand partnerships.

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Find Meredith's podcast here: https://open.spotify.com/show/498eaXr0N462OoKRSvdyCQ

In this week's episode, I explore some of the most popular ways in which influencers scam their audiences with TikTok star Meredith Lynch! Meredith and I dive into some notable examples, such as fake followers and reviews, crypto pump-and-dump promos, Instagram giveaways, affiliate marketing undisclosure, TikTok Shop, Master Resell Rights (a new MLM-esque scheme), and more.

Timestamps:

6:03 "Fake" influencer Lillee Jean & copyright striking

19:27 Fake reviews

25:40 Marques Brownlee criticised for review being "too honest"

31:33 Undisclosed affiliate links and ads

37:59 Promoting scams: Kenza Cosmetics, gambling mystery boxes & crypto

48:39 TikTok Shop

56:12 Luxury Instagram "giveaways"

1:02:00 Master Resell Rights

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