Transitioning from Makeup Videos to Pop Culture and Private Equity Content on TikTok

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The Evolution of Influencer Scams & Social Media Fraud w/ Meredith Lynch

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CHAPTER

Transitioning from Makeup Videos to Pop Culture and Private Equity Content on TikTok

Two individuals share their admiration for each other's work and discuss one transitioning to TikTok during the pandemic, starting with makeup videos and shifting to pop culture content and private equity discussions. The chapter also touches on the launch of the guest's podcast, 'oddly specific', covering diverse topics like private equity and pop culture.

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Register for a rose pamper experience with Fresh on June 7th in Sydney here: https://t.email.fresh.com/webApp/Refresh-with-Fresh-Rose

Find Meredith's podcast here: https://open.spotify.com/show/498eaXr0N462OoKRSvdyCQ

In this week's episode, I explore some of the most popular ways in which influencers scam their audiences with TikTok star Meredith Lynch! Meredith and I dive into some notable examples, such as fake followers and reviews, crypto pump-and-dump promos, Instagram giveaways, affiliate marketing undisclosure, TikTok Shop, Master Resell Rights (a new MLM-esque scheme), and more.

Timestamps:

6:03 "Fake" influencer Lillee Jean & copyright striking

19:27 Fake reviews

25:40 Marques Brownlee criticised for review being "too honest"

31:33 Undisclosed affiliate links and ads

37:59 Promoting scams: Kenza Cosmetics, gambling mystery boxes & crypto

48:39 TikTok Shop

56:12 Luxury Instagram "giveaways"

1:02:00 Master Resell Rights

Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg

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