"World of DaaS" Dr. Robert Cialdini - 7 Principles of Influence Explained
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Jul 9, 2024 
Dr. Robert Cialdini, renowned psychologist, and Auren discuss influence in tech and marketing, deceptive tactics, persuasive technology, and algorithms. They cover scarcity, authority, online consumer behavior, influencers, tribalism, communication strategies, humor, incentives in decision-making, authenticity in politics, and diverse persuasive approaches.
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Reciprocity
- Give benefits, information, or advantages before asking for something in return.
- This leverages the principle of reciprocation, making people more likely to say yes.
Scarcity
- Highlighting the scarcity or limited availability of something makes it more desirable.
- This leverages the fear of missing out (FOMO), increasing the perceived value.
Authority
- Present testimonials from multiple credible authorities to enhance persuasion.
- Multiple authorities reinforce credibility and create a sense of consensus, outperforming single testimonials.