"World of DaaS" Dr. Robert Cialdini - 7 Principles of Influence Explained
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Jul 9, 2024 
Dr. Robert Cialdini, renowned psychologist, and Auren discuss influence in tech and marketing, deceptive tactics, persuasive technology, and algorithms. They cover scarcity, authority, online consumer behavior, influencers, tribalism, communication strategies, humor, incentives in decision-making, authenticity in politics, and diverse persuasive approaches.
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Social Proof
- When uncertain, people look to their peers for guidance on decisions.
- Showcasing social proof, especially from comparable people, increases compliance.
Commitment and Consistency
- Get people to commit to something, especially publicly, to increase follow-through.
- Public commitments create a sense of obligation and consistency, reducing the likelihood of backing out.
Liking
- Highlight genuine similarities and offer sincere compliments to build liking.
- People are more likely to agree with those they like and feel connected to.