3min chapter

"World of DaaS" cover image

Dr. Robert Cialdini - 7 Principles of Influence Explained

"World of DaaS"

CHAPTER

Intro

This chapter delves into two of Dr. Cialdini's principles of influence, focusing on reciprocation and scarcity. It explains how people are more likely to agree to requests when given something first and how the perceived scarcity of an item makes it more desirable.

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