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Dr. Robert Cialdini - 7 Principles of Influence Explained

"World of DaaS"

CHAPTER

Exploration of Incentives and Self-Interest in Decision-Making

Exploring the multifaceted nature of incentives beyond monetary rewards and how they shape decision-making based on self-interest, including social and psychological factors. The chapter also delves into strategies for persuasion and the importance of understanding individual beliefs through polling and focus groups.

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