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18min chapter
Dr. Robert Cialdini - 7 Principles of Influence Explained
"World of DaaS"
Principles of Influence: Scarcity and Authority
The chapter explores the principles of Scarcity and Authority in influencing people's decisions. It discusses how scarcity can increase desire by creating a fear of missing out, while showing authority and expertise can enhance credibility and success. Examples and studies are provided to illustrate the effectiveness of these principles in influencing behavior and decision-making.
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