034 | From the right Bars to the right Wholesalers, Bottom-up | with Gaetano Chiavetta from Everleaf Drinks (London, UK)

Gaetano Chiavetta heads the UK & Italy On-trade at Everleaf Drinks and brings rich experience from London's bar scene. He discusses the importance of building demand for beverage brands, emphasizing grassroots marketing and emotional consumer connections. The conversation dives into mastering sales strategies for bars, bridging digital and venue appeal, and the complexities of expanding into international markets. Gaetano also highlights the innovative spirits trend, especially in Italy, and the essential role of brand visibility in today’s market.