034 | From the right Bars to the right Wholesalers, Bottom-up | with Gaetano Chiavetta from Everleaf Drinks (London, UK)
MAFFEO DRINKS
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Mastering On-Trade Sales Strategy
This chapter explores the complexities of managing sales teams in bar environments, emphasizing the importance of strategic planning, relationship building, and adaptability. It highlights the necessity of data-driven insights for effective sales strategies, underscoring the impact of venue type on consumer choices and the need for thorough research before client engagement.
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