034 | From the right Bars to the right Wholesalers, Bottom-up | with Gaetano Chiavetta from Everleaf Drinks (London, UK)
MAFFEO DRINKS
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Exploring the Rise of Innovative Spirits and Brand Connectivity
This chapter explores the rising popularity of innovative beverages, particularly gins and tonics, in Italy, comparing it with trends in the UK and Spain. It emphasizes the significance of brand visibility and encourages audience engagement through social media platforms.
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