034 | From the right Bars to the right Wholesalers, Bottom-up | with Gaetano Chiavetta from Everleaf Drinks (London, UK)
MAFFEO DRINKS
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Navigating International Markets: Challenges of Exporting British Beverage Culture
This chapter explores the complexities and strategies involved in extending a British brand into global markets, comparing drinking habits in Italy and the UK. It underscores the significance of local consumer insights and examines the evolving perception of British products in the international arena, particularly in the emerging non-alcoholic beverage sector.
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