034 | From the right Bars to the right Wholesalers, Bottom-up | with Gaetano Chiavetta from Everleaf Drinks (London, UK)
MAFFEO DRINKS
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Building Demand for Beverage Brands
This chapter emphasizes the significance of creating brand demand before introducing beverages to bars, highlighting the challenges faced by new brands without recognition. The speakers discuss strategies for grassroots marketing and the necessity of authentic, emotional connections with consumers. They also explore the importance of matching wholesalers and distributors to target audiences and the evolving distribution strategies as a brand matures.
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