SportsPro Podcast Who is the most marketable athlete in the world?
Oct 19, 2023
SportsPro's representatives Michael Long and Sam Carp discuss the process behind the 2023 50 Most Marketable Athlete list. They delve into the reason why Lionel Messi topped the rankings, the significance of authenticity in athlete branding, the rise of athlete influencers due to NIL, and they also have a quiz about the list.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 5min
Measuring the Marketability of Athletes
05:09 • 11min
Social Media and the Marketability of Athletes
15:40 • 16min
Marketability of Combat Sports Athletes and the Decline of Boxing
31:28 • 4min
Discussion on the omission of Virat Coley from the list of most marketable athletes
35:48 • 5min