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SportsPro Podcast
Who is the most marketable athlete in the world?
Oct 19, 2023
SportsPro's representatives Michael Long and Sam Carp discuss the process behind the 2023 50 Most Marketable Athlete list. They delve into the reason why Lionel Messi topped the rankings, the significance of authenticity in athlete branding, the rise of athlete influencers due to NIL, and they also have a quiz about the list.
40:22
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Quick takeaways
- Authenticity is a crucial factor in athlete marketability, with examples of female athletes like Simone Biles and Naomi Osaka embodying it successfully.
- Lionel Messi's high marketability is attributed to his unique appeal, strong brand strength, and his involvement in charitable causes and commitment to the environment.
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Overview of the Podcast
The podcast episode discusses the release of the '50 Most Marketable Athletes' list. The list ranks the power players in the world of sport based on their marketability. It is the 14th iteration of the list and the most comprehensive assessment yet. The methodology has evolved over the years and now incorporates data-driven analysis, qualitative research, and athlete brand strength. The evaluation period for the list was from June 2022 to August 2023. The podcast highlights the importance of authenticity in athlete marketability and how it factors into the rankings. It also mentions the impact of new regulations, like name, image, and likeness, on the marketability of college athletes.
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