Who is the most marketable athlete in the world?
SportsPro Podcast
Marketability of Combat Sports Athletes and the Decline of Boxing
This chapter explores the marketability of combat sports athletes, focusing on boxer Canelo Alvarez and his lower ranking on the list of marketable athletes. It also discusses the decline of boxing's popularity and the rise of influencer boxing, while mentioning the drop in ranking of another athlete, Virat Kohli.
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