Industry experts discuss the future of the sports industry, focusing on trends in content and consumption. They cover the rapid growth of sports property as a media and entertainment business, the success of Formula One and the potential influence of Amazon in sport. They also touch on the changing landscape of Twitter as a platform for sports news, the future of BBC in sports coverage, the European Super League, and the future of cricket.

SportsPro's representatives Michael Long and Sam Carp discuss the process behind the 2023 50 Most Marketable Athlete list. They delve into the reason why Lionel Messi topped the rankings, the significance of authenticity in athlete branding, the rise of athlete influencers due to NIL, and they also have a quiz about the list.

Dr. Daniel Lieberman and Michael Long discuss dopamine, the chemical of love, creativity, and addiction. They explore its role in relationships, behaviors, mental illness, motivation, ethical decision-making, machine programming, political ideology, and the importance of mindfulness in a dopamine-centric world.