The future of sports content and consumption

Sports properties are increasingly investing in content creation as sports become more like media and entertainment businesses. The proliferation of short-form content on mobile phones is a growing trend, but many organizations are still figuring out how to navigate this space. Content plays a crucial role in building fan and commercial relationships, particularly in the face of challenges in securing fan loyalty. Going forward, there will be a further investment in internal teams to create more content and cater to the evolving needs of audiences.