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2min chapter
2033: The next ten years in sport
SportsPro Podcast
The Success and Impact of Formula One and the Potential Influence of Amazon in Sport
This chapter discusses the success and impact of Formula One, focusing on the Liberty Media Deal and initiatives to engage fans through the F1 arcade and simulators. It also explores the trend of licensing intellectual property with a gaming element and reaching fans through physical touch points.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode