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15min chapter
2033: The next ten years in sport
SportsPro Podcast
The Rapid Growth of Sports Property as a Media and Entertainment Business
The chapter discusses the rapid growth of sports property as a media and entertainment business, highlighting the emphasis on measuring success through media value and the challenges faced in adapting to the proliferation of short-form content. The importance of unlocking and monetizing content to generate financial value is also emphasized.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode