Industry experts discuss the future of the sports industry, focusing on trends in content and consumption. They cover the rapid growth of sports property as a media and entertainment business, the success of Formula One and the potential influence of Amazon in sport. They also touch on the changing landscape of Twitter as a platform for sports news, the future of BBC in sports coverage, the European Super League, and the future of cricket.

Laura Williamson, Editor-in-chief at The Athletic, and Adam Crafton, Senior writer at The Athletic, delve into the tumultuous year in football. They dissect the chaotic managerial changes, famously Jurgen Klopp's unexpected exit and Eric Ten Hag's rollercoaster at Manchester United. The duo also debates the significance of the upcoming Club World Cup amid controversies and the ethics of hosting the 2034 Men's World Cup in Saudi Arabia. Plus, they reflect on the fallout from a referee scandal involving David Coote and its impact on the sport's integrity.