Who is the most marketable athlete in the world?
SportsPro Podcast
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Social Media and the Marketability of Athletes
This chapter explores the impact of social media on an athlete's marketability and the rise of influencer athletes. It discusses the evolution of marketable athletes, factors contributing to an athlete's total addressable market, and compares the marketability of Alex Morgan and Naomi Osaka. The chapter also touches on the authenticity of female footballers and discusses the decline in marketability of Cristiano Ronaldo.
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