
Sam Carp
SportsPro's representative
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Oct 19, 2023 • 40min
Who is the most marketable athlete in the world?
SportsPro's representatives Michael Long and Sam Carp discuss the process behind the 2023 50 Most Marketable Athlete list. They delve into the reason why Lionel Messi topped the rankings, the significance of authenticity in athlete branding, the rise of athlete influencers due to NIL, and they also have a quiz about the list.