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11min chapter
Who is the most marketable athlete in the world?
SportsPro Podcast
Measuring the Marketability of Athletes
This chapter explores the methodology used to evaluate the marketability of athletes and focuses on the top-ranked athlete, Lionel Messi. It discusses his unique appeal across various pillars and compares his athlete brand strength to other top athletes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode