Measuring the Marketability of Athletes

SportsPro's annual 50 Most Marketable Athlete list is out now to provide a definitive guide to the power players of global sports. In this episode, host Tom Bassam chats to SportsPro's Michael Long and Sam Carp about how we put the list together alongside our 50MM partner, Northstar Solutions Group.

Talking points:

• How the 2023 50MM list came together (1:23)
• Why is Lionel Messi number one? (7:19)
• Why authenticity matters (11:38)
• NIL and the rise of athlete influencers (16:36)
• QUIZ: How well do we know 50MM? (21:53)

This podcast is part of SportsPro's 2023 Athlete Week, which will also see the launch of our latest 50 Most Marketable Athletes list, in partnership with Northstar Solutions Group. Check out all our #SP50MM content on the dedicated 50mm.sportspromedia.com digital hub.