The Peel with Turner Novak The Great Media Arbitrage: How Craig Fuller Built FreightWaves
4 snips
Feb 1, 2024 
Craig Fuller, Founder and CEO of FreightWaves, discusses the importance of logistics and supply chains, the rise of deglobalization, US manufacturing benefits for Colombia, the changing supply chain function, the US labor availability problem, why AI won't fully replace humans in media, the early days of FreightWaves, predicting recessions, logistics as a barometer of the global economy, surviving COVID, how FreightWaves became a media business, the arbitrage opportunity in media, buying print magazines, and building a flying community.
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Timing Is Key
- Timing is crucial for startup success, often involving a catalyst like a financial crisis or regulatory change.
- Founders should identify catalytic events or trends that align with their business ideas.
Automation & Robotics
- Focus on businesses addressing the labor shortage through automation and robotics.
- Consider complementary technologies, not just full automation replacements, from software to robotics.
AI's Impact on Media
- AI may not fully replace humans, especially in creative fields like journalism.
- People seek authenticity, creating demand for trusted sources and human-created content.