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The Great Media Arbitrage: How Craig Fuller Built FreightWaves

The Peel with Turner Novak

00:00

Building Personal Branding on Twitter and Its Importance for Media

The speaker shares their experience of building a personal brand on Twitter, including how a PR director helped them find their niche and focus on expertise-related topics, resulting in increased engagement. They highlight the importance of personal branding for media brands and discuss the benefits of journalists being present on Twitter in an AI-driven world.

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