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The Great Media Arbitrage: How Craig Fuller Built FreightWaves

The Peel with Turner Novak

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Building a Successful Magazine: Targeting Qualified Readers and Attracting Advertisers

This chapter discusses the success and growth of a magazine after implementing a new approach. It highlights the importance of targeting qualified and interested readers, raising subscription rates, and upgrading the magazine's quality to attract a higher-end audience. The speaker emphasizes the opportunity for founders to leverage magazines with loyal audiences to promote their products or services.

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