
 KORE Outdoors Podcast
 KORE Outdoors Podcast Ep. 2: Relational Selling with Louis-Julien Roy
 Apr 15, 2024 
 Louis-Julien Roy, Founder and President of Mountain Exposure and Canadian distributor of Ibis Bikes, shares his insights from the outdoor sales industry. He discusses the critical role of independent sales reps and the evolution of his agency. Hear him explain the importance of relational selling over transactional methods. He provides actionable strategies for startups to connect with retailers and navigate the competitive bike market. Discover how building genuine relationships can drive significant business growth! 
 Chapters 
 Books 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8 
 Intro 
 00:00 • 2min 
 From Climbing Guide to Sales Representative: A Journey in Outdoor Industry 
 01:33 • 2min 
 Evolution of a Sales Agency: From Struggles to Success 
 03:44 • 2min 
 Sales Models in Outdoor Industries: Agency vs. Rep 
 05:28 • 19min 
 The Essential Role of Retail in High-Ticket Sales 
 24:06 • 2min 
 The Power of Relational Selling 
 26:09 • 9min 
 Mastering Relational Selling 
 35:34 • 12min 
 Navigating Opportunities for Startups in the Bike Industry 
 47:32 • 4min 





