Louis-Julien Roy

Louis-Julien Roy, Founder and President of Mountain Exposure and Canadian distributor of Ibis Bikes, shares his insights from the outdoor sales industry. He discusses the critical role of independent sales reps and the evolution of his agency. Hear him explain the importance of relational selling over transactional methods. He provides actionable strategies for startups to connect with retailers and navigate the competitive bike market. Discover how building genuine relationships can drive significant business growth!