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Ep. 2: Relational Selling with Louis-Julien Roy

KORE Outdoors Podcast

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Mastering Relational Selling

This chapter explores effective strategies and mindsets for entering sales meetings, particularly when introducing new products to existing retailers. The discussion emphasizes the importance of understanding the product, qualifying customers, and engaging in question-based dialogue to foster trust and genuine relationships. Additionally, it highlights the role of sales representatives in gathering valuable feedback, ensuring meaningful communication without compromising professionalism.

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