Ep. 2: Relational Selling with Louis-Julien Roy
KORE Outdoors Podcast
00:00
Sales Models in Outdoor Industries: Agency vs. Rep
This chapter explores the differences between the rep model and the agency model in sales within the outdoor and cycling markets. It highlights how agency models enhance scalability and support for emerging brands through established relationships with retailers, showcasing the critical role of sales representatives. The discussion also emphasizes the importance of strategic approaches for startups to foster retail connections and effectively train sales staff to create engaging customer experiences.
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