Uncensored CMO Forbes guide to being an influential CMO - Seth Matlins
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Mar 26, 2025 Seth Matlins, Managing Director of Forbes CMO Network and an award-winning marketer, dives deep into the role of Chief Marketing Officers. He discusses the challenges CMOs face transitioning to CEOs and the necessity for better internal communication and trust in marketing. Matlins emphasizes that everyone within an organization is a brand manager and insists on the importance of entrepreneurial thinking. He also explores what makes a CMO influential and the need for marketers to adapt to rapidly changing consumer expectations.
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CEOs Lack Marketing Experience
- CEOs often lack marketing experience, hindering CMOs' growth efforts.
- This lack of understanding leads to suboptimal resource allocation and impacts global GDP.
Why CMOs Don't Become CEOs
- Few CMOs become CEOs because boards prioritize financial acumen over marketing expertise.
- Marketers, being the voice of the customer, should be natural CEO candidates.
Market Marketing Better
- Marketers must improve how they market the value of marketing internally.
- Manage internal expectations by clearly communicating marketing's role and impact.
