AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Uncensored CMO
Forbes guide to being an influential CMO - Seth Matlins
Mar 26, 2025
Seth Matlins, Managing Director of Forbes CMO Network and an award-winning marketer, dives deep into the role of Chief Marketing Officers. He discusses the challenges CMOs face transitioning to CEOs and the necessity for better internal communication and trust in marketing. Matlins emphasizes that everyone within an organization is a brand manager and insists on the importance of entrepreneurial thinking. He also explores what makes a CMO influential and the need for marketers to adapt to rapidly changing consumer expectations.
50:19
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- CMOs play a crucial role in driving sustainable growth, yet often struggle due to lack of recognition from CEOs without marketing backgrounds.
- The podcast emphasizes the importance of an entrepreneurial mindset for CMOs to foster innovation and manage risk effectively in dynamic markets.
Deep dives
The Role of the CMO in Corporate Growth
The podcast highlights the CMO's vital role in driving sustainable and profitable growth within organizations. It discusses how many CEOs, often lacking marketing backgrounds, make decisions that can hinder the effectiveness of CMOs. This misalignment not only complicates the CMO's job but can also diminish overall company growth, ultimately affecting global GDP due to the significant impact of consumer spending. As the speaker emphasizes, understanding this dynamic is crucial for both CMOs and CEOs to optimize resources and achieve better long-term results.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode