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19min chapter
Forbes guide to being an influential CMO - Seth Matlins
Uncensored CMO
Navigating CMO Challenges in Customer Engagement
This chapter explores the vital role of effective customer service in shaping brand perception and the importance of immediate consumer feedback. It discusses the balance CMOs must strike between strategic vision and the authenticity of customer insights, while also addressing the tension between innovation and the fear of failure. Additionally, the chapter emphasizes the multifaceted nature of creativity in marketing and the necessity for CMOs to be actively involved in the execution of their vision.
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