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13min chapter
Forbes guide to being an influential CMO - Seth Matlins
Uncensored CMO
Navigating the C-Suite: CMOs to CEOs
This chapter discusses the challenges Chief Marketing Officers face when transitioning to Chief Executive Officers, particularly regarding their perceived lack of financial acumen. It emphasizes the undervaluation of marketing within corporate structures and the necessity for effective internal communication to enhance understanding of marketing's value. The conversation also highlights the importance of entrepreneurial thinking and collaboration across diverse roles to foster innovation in business.
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