Seth Matlins, Managing Director of Forbes CMO Network and an award-winning marketer, dives deep into the role of Chief Marketing Officers. He discusses the challenges CMOs face transitioning to CEOs and the necessity for better internal communication and trust in marketing. Matlins emphasizes that everyone within an organization is a brand manager and insists on the importance of entrepreneurial thinking. He also explores what makes a CMO influential and the need for marketers to adapt to rapidly changing consumer expectations.

Seth Matlins, Managing Director of the Forbes CMO Network, is an award-winning marketer with a rich background in advising top brands. He shares pivotal career moments, from his first job at Evian to his entrepreneurial lessons. Seth emphasizes the importance of prioritization and tackling ambiguity in leadership. He discusses integrating silos for high-performance marketing teams and offers vital insights for aspiring CMOs on navigating business operations and fostering effective communication.