CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
75. Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network
Aug 29, 2024
Seth Matlins, Managing Director of the Forbes CMO Network, is an award-winning marketer with a rich background in advising top brands. He shares pivotal career moments, from his first job at Evian to his entrepreneurial lessons. Seth emphasizes the importance of prioritization and tackling ambiguity in leadership. He discusses integrating silos for high-performance marketing teams and offers vital insights for aspiring CMOs on navigating business operations and fostering effective communication.
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Quick takeaways
- Seth Matlin emphasizes how foundational experiences, like his first job at Evian, shape resilient marketing leadership through experimentation and emotional connection.
- Effective marketing leadership requires clear principles prioritizing execution, accountability, and a high tolerance for ambiguity when building high-performing teams.
Deep dives
The Impact of Early Career Experiences
An individual’s first job can significantly shape their professional journey, as illustrated by the speaker's initial role in the marketing department of Evian. This position provided permission to experiment and make mistakes, fostering an entrepreneurial environment during the launch of a new beverage category in the U.S. The experience taught valuable lessons about brand narrative and emotional connection, crucial for selling a premium product like bottled water. Furthermore, the speaker emphasized the importance of such foundational experiences in developing a resilient approach to marketing and leadership.
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