CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

75. Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network

Aug 29, 2024

Seth Matlins, Managing Director of the Forbes CMO Network, is an award-winning marketer with a rich background in advising top brands. He shares pivotal career moments, from his first job at Evian to his entrepreneurial lessons. Seth emphasizes the importance of prioritization and tackling ambiguity in leadership. He discusses integrating silos for high-performance marketing teams and offers vital insights for aspiring CMOs on navigating business operations and fostering effective communication.

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Intro

00:00 • 3min

Navigating Leadership and Embracing Ambiguity

03:09 • 2min

Foundational Operating Principles in Marketing Leadership

05:02 • 2min

Navigating the Path to CMO: Key Insights and Essential Team Capabilities

06:54 • 2min

Navigating Marketing Challenges and the Power of Strategic Insight

08:28 • 3min

Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover:

Pivotal moments that shaped Seth's career, starting from his transformative first job at Evian to his entrepreneurial endeavours.

Leadership mistakes, lessons learned, and the importance of prioritisation, focusing on what truly matters.

The necessity of a high tolerance for ambiguity and the integration of silos for high-performance marketing teams.

Seth is an award-winning marketer, who has spent a career in and advising the C-suite of dozens of the 100 most valuable brands globally. Since February 2022, he has been the Managing Director of the Forbes CMO Network, where he oversees the annual Forbes World's Most Influential CMOs List, the Forbes Entrepreneurial CMO 50 List, the Forbes CMO Summit, the Forbes European CMO Summit, and an expanding marketing content portfolio. We hope you enjoy listening! References

The Psychology of Money by Morgan Housel
Same as Ever by Morgan Housel
The Choice Factory by Richard Shotton
Forbes Entrepreneurial CMO50 list
Check out Part 1 of our conversation with Seth about Embracing an Entrepreneurial CMO Mindset

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This podcast was produced by Ty Hayes and edited by Clare Ryan.