CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes cover image

75. Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

CHAPTER

Intro

This chapter explores the speaker's career journey, highlighting key experiences with Evian and entrepreneurial lessons learned along the way. It emphasizes the importance of branding and narrative in marketing while reflecting on the challenges of transitioning from a corporate environment to being an entrepreneur.

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