

Episode 253: Brand Voice & Tone with Reese Fuller
Dec 2, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 2min
What Is a Brand Voice?
02:16 • 3min
How to Create a Brand Voice for Your Project
04:52 • 4min
The Process of Developing a Brand
08:31 • 2min
How to Be an Edgy Brand
10:43 • 2min
How to Write a Good Product Guide
12:50 • 3min
How to Audit Your Brand Ecosystem
15:41 • 2min
How to Rebrand a Boring Brand
17:20 • 3min
The Different Stakeholders on the Receiving Side of the Project
20:23 • 2min
How to Write 30 Pages of Content That Meets Style Style Guides
22:02 • 2min
The Importance of Having a Design Guide in Your Work
23:55 • 4min
How to DIY a Minimum Viable Version of a Brand Guidelines for Your Product
28:01 • 3min
How to Be an Inspirational Brand Writer
30:43 • 4min