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How to Be an Edgy Brand
I think Slack is a best in class example of a product that operates at a scale that feels almost unimaginable and seems like it's a tool that everyone's using. There's a recent work and co project that launched called Outlines. It's home goods essentially that are producing a sustainable way you sort of have your shower curtains or body buffers. But they offer a model where you can like subscribe and get your new shower curtain or your new like loofah sent to you as often as you need given how much light you get in your bathroom.