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Episode 253: Brand Voice & Tone with Reese Fuller
UI Breakfast: UI/UX Design and Product Strategy
The Process of Developing a Brand
The process is a little bit more singularly iterative. We'll take what they've presented to us or the ideas that they may have and continue to riff on it shows ways that we can push them. It could be that we build a persona that speaks a certain way, a certain pop culture references or has a certain philosophy that comes through. Maybe there's a different direction or a different version that feels totally different. But yeah, I think that's part of what makes it fun and a different challenge every time is that no two projects are the same.
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