Episode 253: Brand Voice & Tone with Reese Fuller
UI Breakfast: UI/UX Design and Product Strategy
How to Rebrand a Boring Brand
A project i worked on earlier this year for a company that is essentially like a job finding platform for you know short-term for part-time gigs think people who just want to pick up 20 hours at adwain reed or mcdonald's. They approached us looking looking for a rebrand but also in a more holistic sense like who could they become as a brand and how does that articulate itself in a brand ecosystem? We were able to come up with a few really interesting territories and ideas for them that helped push the needle a little bit more.
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