Women at Work

The Essentials: Persuading People

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Apr 11, 2022
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INSIGHT

Stereotypes Undermine Women's Authority

  • People rely on stereotypes when they don't know someone, often doubting women's expertise in male-dominated fields.
  • Women struggle to assert their authority, which exacerbates perception gaps about their competence.
ADVICE

Mix Competence With Warmth

  • Pair your competence statements with warmth to avoid appearing arrogant.
  • Express excitement about working with others while citing your experience to build authority gently.
ANECDOTE

Successful Persuasion Through Facts

  • Raven successfully persuaded her company to bring back a product line by presenting clear facts and gaps it filled.
  • This factual approach led to a positive business outcome and renewed product use.
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