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The Essentials: Persuading People

Women at Work

00:00

Introduction

Raven hoffman works in the construction industry as a senior estimator at a tile and stone contractor. She's been struggling with new important of her job selling people she hasn't met before on doing business with her and her company. Venessa bons is a social psychologist who teaches at cornell and is the author of the book, you have more influence than you think. And she gives advice for pitching ideas, preempting people from doubting your expertise and getting co workers to start or stop doing something.

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