The Yzzi Research Podcast

Doing Good Market Research ft. Iris Yim

Apr 16, 2021

32:39

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Episode notes

YiziI Research - Iris's View on MBAs in Market Research

02:05

What Makes a Good Market Researcher?

01:42

What Is the Relationship Between Market Research and Marketing?

03:04

Introduction

2min

Sparkle Insights

2min

The Market Research Industry Is Transitioning From in-Person to Digital Methods

2min

What Is the Relationship Between Market Research and Marketing?

3min

How Do You Determine Which Methods to Implement for a Client's Project?

4min

What Insights to Share With Your Stakeholders?

2min

What Makes Good Market Research?

3min

Is Your Sample Representative?

3min

Census Data in Multicultural Populations?

2min

10.

What Makes a Good Market Researcher?

2min

11.

What Hard Skills Do Aspiring Market Researchers Need?

2min

12.

Do You Have Qualitative or Quantitative Background?

2min

13.

What Are the Top Three Pieces of Advice for Market Researchers?

2min

14.

YiziI Research - Iris's View on MBAs in Market Research

2min

Iris Yim is a market researcher and principal at Sparkle Insights. She focuses on multicultural market research. Listen to her thoughts on doing good market research, creating engaging reports, creating a sound sample, and why she thinks MBAs are worthwhile for market researchers to pursue.

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