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Doing Good Market Research ft. Iris Yim

The Yzzi Research Podcast

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Do You Have Qualitative or Quantitative Background?

If you want to moderate a focus group, for example, you probably don't need a stats degree. Let's say if you want to do more quantitative market research, having a more rigorous quantitative background would be helpful. And I also appreciate the fact that you mentioned communication skills right there's no point in doing all this research If you don't know how to communicate it eloquently and appropriately to your stakeholders.

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