
Doing Good Market Research ft. Iris Yim
The Yzzi Research Podcast
Is Your Sample Representative?
An important part of market research or any research project is sampling. How do you ensure that a sample is representative? It depends on how you interpret sample being representative, right? I think because the demographics in the US have become more diverse. So it's really important for you to consider the target market as a whole but also including important segments.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.