The Market Research Industry Is Transitioning From in-Person to Digital Methods

The market research industry was transitioning from being mostly in person to more digital methods before the pandemic. Part of it is, like I mentioned, because of the availability of different research tools and platforms. Another reason is, of course, efficiency in terms of time and cost. Using this same example that I mentioned earlier, if I can conduct an online bulletin board study, but with four segments, for example, running four boards simultaneously. And we can finish the data collection within a week.