2min chapter

The Yzzi Research Podcast cover image

Doing Good Market Research ft. Iris Yim

The Yzzi Research Podcast

CHAPTER

Census Data in Multicultural Populations?

In terms of sampling, especially for multicultural populations, census data seems to be pretty important in your process. It also seems like if you had a sample of 500 respondents, you would try to make sure at least 6% of them were Asian to represent the US. Can you talk more about the role of census data in your sampling for individual projects? Normally, we would use some census data as a guideline in sample design.

00:00
Speaker 3
That's kind of funny because I think of gambling as this perfect toy problem to think about risk and uncertainty in the world. And to the extent that it's also kind of a greasy business, I'm purely entertained by it. For instance, I love the contrast between guys who understand math well enough to know when slot machines go positive. And yet they spend their time in smoky casinos, elbowing out tourists to get the juicy plays. But not everyone is going to appreciate that grease aesthetic.
Speaker 2
Although I have to admit, you know, the dean at the time, it took a little convincing to put the craps table in there. And then, and he didn't like the idea of me teaching everybody craps, you know, and then I wanted to keep it there forever. And that was a no-go.
Speaker 3
I've seen a short video of Robert's dice rolling machine. And the best way I can describe it is sort of like a crossbow. The dice go in a slot, then there's a spring, and it shoots the dice out. I'll post a link in the show notes because there are pictures of the machine in one of Robert's papers. Also because it has ways to customize the toss, you could tweak the settings until it does something non-random.
Speaker 4
For initially, we
Speaker 2
tinkered with the machine, then we had the high speed camera come down and that's when we optimized it and said, okay, here's how dice throwers are throwing. Here's the height, here's the speed, here's the spin rate and everything. And we dialed the machine into those specifications. And then we left it at those specifications for every roll, for a ton of rolls. And so we rolled a whole bunch on those sort of ideal settings. And we didn't see any randomness. Then we started, then like you said, probably, you know, in some ways where we should have started was we sort
Speaker 4
of said, can we produce
Speaker 2
non-random events? And so that's when we really started messing with the angle and the speed and the spin rate and all those other factors. And so we tracked, you know, we would do, let's say, two or three hundred rolls on a particular setting and then we'd make an adjustment to the setting and do more rolls. And then we'd consistently address that. So we had exactly what the settings and the adjustments and the distance and everything were and we couldn't repeat
Speaker 3
it.

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