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Doing Good Market Research ft. Iris Yim

The Yzzi Research Podcast

CHAPTER

How Do You Determine Which Methods to Implement for a Client's Project?

How do you determine which methods to implement for a client's project? It really depends on the client's research objectives, the target audience. Some clients know they have preferences for specific methodologies and timing. My personal preference is to suggest something that is hyper qualitative and quantitative so that you can make your business case.

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