Creator Science #92: Cathryn Lavery – From Kickstarter to global 8-figure e-commerce business
Feb 22, 2022
Cathryn Lavery, Founder and CEO of BestSelf Co., shares her inspiring journey from a young entrepreneur to leading an eight-figure e-commerce brand. She discusses her initial fears on Kickstarter and how to thrive in crowdfunding. Cathryn emphasizes the importance of maintaining high standards in product quality and customer engagement. She also explores the evolving e-commerce landscape, highlighting the shift from traditional marketing to influencer-driven strategies. Lastly, Cathryn reflects on her brand's transformation from productivity to comprehensive personal development.
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Teenage Dropshipping
- At 13, Cathryn Lavery started a dropshipping business on eBay, importing Dawson's Creek DVDs from Canada.
- She had to use her mom's PayPal account because she was too young to have her own.
Early E-commerce
- Lavery expanded her early e-commerce ventures by arbitraging DVDs from Play.com and selling them on eBay.
- She even created and sold Justin Timberlake video CDs until being shut down for copyright infringement.
New York Hustle
- Lavery moved to New York for an architecture job with a promised salary, only to have it significantly reduced shortly before starting.
- Despite the setback, she persevered, taking on various side hustles to make ends meet.