Creator Science

#92: Cathryn Lavery – From Kickstarter to global 8-figure e-commerce business

Feb 22, 2022

Cathryn Lavery, Founder and CEO of BestSelf Co., shares her inspiring journey from a young entrepreneur to leading an eight-figure e-commerce brand. She discusses her initial fears on Kickstarter and how to thrive in crowdfunding. Cathryn emphasizes the importance of maintaining high standards in product quality and customer engagement. She also explores the evolving e-commerce landscape, highlighting the shift from traditional marketing to influencer-driven strategies. Lastly, Cathryn reflects on her brand's transformation from productivity to comprehensive personal development.

52:50

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Episode guests

Cathryn Lavery

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Episode notes

Intro

2min

From Architecture to Entrepreneurship

16min

Building a Business through Crowdfunding: Insights from a Kickstarter Journey

2min

Crafting a Unique Consumer Experience

6min

E-Commerce Revolution: Launching Products Today

6min

Evolving Consumer Engagement: From Traditional Ads to Influencer Influence

2min

Evolving a Brand: From Productivity to Personal Development

11min

Exploring E-commerce and Community Collaboration

1min

Cathryn Lavery is the Founder & CEO of BestSelf. Since 2013 she's designed, launched and sold over $32 Million in consumer products.

Along the way, BestSelf Co. won Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – the only company to win both awards consecutively. We have been featured in the New York Times, Entrepreneur, MTV, Huffington Post, Forbes, Inc., and more. We’re funded solely through the investments made by thousands of customers who have used our products to change their lives.

In this episode, we talk about Cathryn’s first business as a 13-year old, her New York architecture job that put her back on the path to entrepreneurship, what’s changed for Kickstarter products and e-commerce businesses today, and why keeping Best as the Standard for her work has helped her find success in e-commerce.

Learn more about Cathryn Lavery

Learn more about BestSelf

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Full transcript and show notes

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